Your LinkedIn engagement rate is important because it reveals if your followers believe your content is worth engaging with. What is LinkedIn engagement rate? A good engagement rate for Linkedin is about 2%, however, this can climb all the way up to 5 or 6%, depending on the type of content you are sharing from your content marketing calendar. The average engagement rate on LinkedIn is 1.09.This rate is much lower than Instagram's 23.53 rate but higher than Twitter's 0.86.It's also noted that the average audience size on LinkedIn is 109,000 followers. For the purpose of this request, engagement rates are measured by the level of interaction per post per 1,000 followers. 47. The engagement rate is the best metric for determining the quality and relevancy of your content. Don’t think you can just let your LinkedIn Company Page sit there idle. On LinkedIn, these are the video ad benchmarks to see if your video ads are working: – View-through rate is 29.5% – Engagement rate is about 1.8%. Engagement rate is an especially important metric for brands on LinkedIn given how hard it is to get an audience on the network. LinkedIn Analytics are a selection of metrics that capture the performance of your LinkedIn Company Page. #3: Format and Optimize LinkedIn Posts to Produce More Clicks and Engagement Unlike other popular social networks, text posts tend to outperform image posts and video on LinkedIn . Videos can get 5X more engagement on your content, while live videos can get you 24X more engagement. 8. A LinkedIn engagement rate is the measure of how much your followers interact with your content on LinkedIn. These numbers are significant because LinkedIn represents a more targeted user base than Facebook’s and Twitter’s more varied users. What is a good Twitter engagement rate? While the engagement rate of 0.054 percent may be lower than Facebook’s rate of 0.073%, LinkedIn still outperforms Twitter’s 0.03 percent rate. Engagement rate is one of the most important LinkedIn metrics and KPIs for your business because it shows the overall interaction of users with your content. The good news is you only need to post once a week to achieve that higher engagement level. LinkedIn Page Engagement Rate: Definition LinkedIn’s engagement rate on the Crowdbabble platform is the the total Engagement received by a Company Page over a time period as a percentage of followers. Companies that post weekly on LinkedIn see a 2x higher engagement rate. Comments. The view-through rate refers to the percentage of views over total impressions. What is considered a “View” on Linkedin video ad? 36. Read more on what makes a good engagement rate on LinkedIn. After all, each user will have a preferred way of interaction, so focusing only on clicks or shares will not show you the full picture. Engagement rate is a particularly important metric for brands on LinkedIn given how tough it is to get a regular audience on the network. Using images and videos in your LinkedIn posts increases engagement too. LinkedIn Offers a 10%-25% Response Rate for InMail. On LinkedIn, engagement depends on the relationship between your profile and your followers, and also the picture that you supply to businesses within the same specialization. Anthony Gaenzle of AnthonyGaenzle.com Marketing shares, “engagement is the key to LinkedIn success, and no stat shows more that your audience is engaged than comments.. Having lots of comments on your content shows that people are actually reading it and are moved enough to start or join a conversation about the subject matter presented in your post. Like other social media platforms, they measure metrics such as followers, clicks, shares, and comments. You should still test and use both but the majority of my posts this past year have been text-based, not image- or video-based. You need to regularly share updates if you want to maintain a high engagement rate on LinkedIn.